Published April 15, 2026
Entertainment Events, Inc. has been named the exclusive entertainment programming partner for Fire 'n' Ice Arena, a brand-new 250,000 square foot multi-sport and entertainment destination currently under construction in North Phoenix and slated to open in September 2026.
Under the agreement, EEI will book and present a year-round calendar of live ticketed entertainment across major genres and formats, including concerts by national touring artists, headlining comedians, tribute bands, Broadway and Off-Broadway productions, immersive theatrical experiences, children's programming, and family entertainment.
“Activating a brand-new, state-of-the-art arena from its very first night is the kind of opportunity 30 years of work prepares you to seize. Fire 'n' Ice is unlike anything else in the Phoenix market, the facility, the vision, and the SSS team are exceptional.”
The partnership is expected to bring 100+ live events per year to the venue in its inaugural year, with plans to expand annually. Fire 'n' Ice Arena's versatile 2,500-seat multi-use arena will support a wide range of EEI programming, balancing national touring acts with local and regional favorites to serve the wider Phoenix community.
Beyond the announcement itself, this is the kind of company-level news that strengthens EEI's authority online. It signals growth, scale, venue confidence, and long-term market presence, all of which support the broader search visibility of the company and its productions.